DISCUSSING SOME ONLINE CONTENT EXAMPLES IN THE MODERN DAY

Discussing some online content examples in the modern day

Discussing some online content examples in the modern day

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This article explores how the media landscape has changed over the past few years.

In the online media landscape, what we see online is mainly determined by algorithms which are shaped by our online behaviours. Each social media platform uses its own programmed system to put forward new content and suggest material that will appeal to the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are designed to keep people stimulated by suggesting and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are exposed to, developing more segmentation and prejudice among users around social concerns. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for example, would identify the impact of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.

The rise of internet content has totally changed what is meant by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media model. Typically, a small group of experts, such as newspaper publishers or broadcasters, who would develop material for large audiences who mainly just consumed it. However, nowadays, with the aid of the web, the face of media has seen significant modification, making website the consumption and accessibility of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own material, just as easily as they can absorb it. Social media has allowed anyone to add to public discussions, rather than simply the significant media firms and so as a result, mass media is no longer controlled by a few big advocates. Instead, it is spread throughout millions of user narratives all over the world.

In today day, online platforms have made it significantly much easier for everybody to create and share material. Previously, producing content for a large audience required access to a series of important resources and funding. Currently, with using mobile phones and common digital technologies, digital media content examples including short form videos, website articles and podcasts can be quickly created with simply a few fundamental gadgets, along with reaching a massive audience, really quickly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, meaning that social media has produced a place for underrepresented communities to share their narratives.

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